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From time to time, we activate short-term engagement opportunities for those who want to intern with us, to understand BANDHU INDIA’s work and further grasp the functionality of the development sector. We are always on the lookout for fresh, enthusiastic and dedicated minds to join our team. For more details,

Post Applied For

Job Title Manager - Retention & Donor Servicing Department Resource Mobilisation

Location Delhi (India Country Office) Grade D

Reporting to Head – Individual Fundraising

Contract Duration: 3 years (extendable)

The position holder shall be responsible to adhere & work within the ambit of BANDHU India’s Child Protection & Gender Equality Policies.

Since 2016, BANDHU India and its partners have improved the lives of millions of children and young people by enabling them access to protection, quality education and healthcare services, a healthy environment, livelihood opportunities and participation in decisions which affect their lives.

BANDHU India seeks to recruit a highly motivated, results-driven manager for the Individual Fundraising portfolio. The ideal candidate would be experienced in setting up the internal teams and adapting and responding quickly to new and emerging direct marketing opportunities and has significant experience in direct marketing to help raise financial contributions for Bandhu India.

Job Purpose:

Under the overall direction and direct supervision of Head - Individual Fundraising, the incumbent will be responsible for retaining BANDHU India’s existing donors, both one time and regular donors, towards contributing resources in support of BANDHU India’s objectives and activities. This will include implementation of retention growth strategy, managing in-house tele-calling and donor service teams, managing the budget and ensuring ROI while working closely with key stakeholders to realise the strategy

Key Responsibilities:

Support Strategic Development:

Develop a complete understanding of BANDHU India’s overall fundraising and communication strategies.
Advice upon and support development of donor retention strategy with the objective of increasing the community of supporters through both income generation as well as building alignment for BANDHU India’s purpose with the existing donor community. Support development of annual BANDHU, analysis of external developments and trends in the fields of donor retention.


Implement retention strategy that is donor first in approach and looks at strategic segmentation of the existing donor community. Manage budgets &ROI and achieve set objectives. Managing the in-house teams for tele fundraising and manage outsourced retention operations Oversee work of in-house/outsourced retention teams, fundraising scripts, training, ensuring consistent messaging and representation of BANDHU India’s mission, values and objectives. Review performance on a regular basis and provide insights and inputs based on performance and external benchmarks. Design and develop the brief for the different elements of the communication strategy to improve retention of donors. Directly responsible for retention of a cohort of key BANDHU India donors. Ensure Individual Donor Servicing process and communication cycle are in line with the BANDHUs. Ensure data quality at collection point is maintained as per BANDHU India’s data quality standards. Disseminate information to key stakeholders in the team. Ensure compliance to all internal and external

Donor Servicing:

With the aim of increasing income from retained donors, implement retention activities including: - BANDHU and implement direct mail and e-direct mail campaigns on monthly basis to retain existing donors. - Directly supervise the in-house donor service team to retain existing donors. Organize donor cultivation events with support from the event team with an objective to retain existing donors. Analyse data, locate trends, and evolve BANDHUs to improve donor servicing, donor retention operations and resource generation. Ensure timely, accurate, and effective donor servicing (mailers, annual reports, receipts, forms, information requests, activity status updates, tax certificates, queries, field visit requests, invitation for events, etc.) towards relationship building and retention. Ensure timely, accurate and quality MIS for the function. Ensure that all communications are consistent with the BANDHU India profile and brand and that BANDHU India’s name and logo rights are protected at all times. Undertaking any other reasonable task that the Sr. Manager- Fundraising sees fit for the smooth running of the team.

Monitoring & Evaluation:

Maximize resource generation from Donor Retention: achieve and exceed the financial/nonfinancial targets for donor retention income through activities such as -Maintaining and updating reports for retention channel. -Presentations and discussions with key people within the organizations. Use the available CRM system to make enquiries, update records and produce required reports. Ensure that all fundraising activities comply with applicable (Indian) law at all times, including compliance with data protection legislation. Ensure that all communications are consistent with the BANDHU India profile and brand and that BANDHU India’s name and logo rights are protected at all times.

Skills Required

1) Sales abilities with proven target achievement record.
2) Understanding of digital medium is and knowledge of leveraging it towards the said objectives is an asset.
3) Experience in retention & donor servicing or in similar profile in corporate sector and at least 3-5 years of managing a telemarketing team.
4) Experience in NGO fundraising retention will be an added advantage.
5) Excellent communication and presentation skills.
6) Highly performance oriented and ability to work with and lead a team.
7) A keen interest in emerging technologies and the ability to spot their potential for advancing tele fundraising programmes.
8) Strong computer literacy, including ability to use word-processing, spreadsheet.
Knowledge of child rights-based approach and the significance of digital media to advance child rights agenda will be an added advantage.


Minimum 5 years of relevant and progressively responsible work experience.Significant experience in managing similar job responsibilities.


Advanced University degree in business administration, management, or a related field.

Compensation and Employment:

BANDHU is an equal opportunity employer and qualified women candidates are encouraged to apply. Our policies and procedures reflect our commitment to child rights and child protection.

How to apply

Please send us your updated resume along with a suitability note (single Word document only) for the position of “Manager - Retention & Donor Servicing” at

Please mention “Manager - Retention & Donor Servicing” in the subject line. Please mention compensation details in your resume. Last date for sending applications is 30th Nov 2019

Given the volume of applications received, only shortlisted candidates will be contacted.